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Why Entrepreneurs?

December 14, 2008

What is an entrepreneur?

An entrepreneur is someone who’s engaged in their lives – their work, their people, their exercise regimen, all of it – and achieving an admirable measure of public success.


They DON’T have to be a billionaire tycoon – in fact, I prefer if they’re not. All too often, people who arrive at that level of financial success are a little too media-friendly. So much so that they trade in candor and fallible authenticity for a persona that will look good in print.

They DO have to be a basically good person who takes fearlessness and positivity where ever they go, even if they stumble into some sort of mineshaft. People make mistakes, and entrepreneurs are serial mistake-makers. The true entrepreneur is like a smarter, more successful version of Wil E. Coyote from Loony Toons – cunning, even sneaky, and able to survive ubiquitous TNT and cliff falls only to walk away to try again.

Why entrepreneurs?

Entrepreneurs have a lot to teach us – we’re corporate drones, we’re the masses of nameless coders, we’re secretaries, house-wives or -husbands, straight-A students who’ve never wandered off the path beaten for us by our parents. We’re artists who still haven’t figured out how to make a living from our craft, or aspiring writers who are too rejection-averse to send around our work.

The main difference between us wistful worker bees and the world’s entrepreneurs? We’re scared. They’re not.

Why read Susan Su?

I’m Susan, I ask a lot of questions, and I don’t know everything. That is precisely why you should read along as I learn from hundreds of people who did something right.

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